My recent trip to a Korean bar (BangBangBang, see the below map for location) in Okayama unearthed a gem: Hwayo Soju. This premium Korean spirit impressed me not just with its clean, delightful taste, but also with its global presentation. The sleek bottle design and clear English website felt reminiscent of the recent Korean pop culture wave, taking a traditional product and presenting it with a modern, international flair.
This liquor focus on global appeal, evident in both the soju’s quality and its international branding, positions Hwayo for success. While its availability in Japan remains to be seen, Hwayo Soju undoubtedly represents an exciting direction for Korean liquor, one that merges tradition with a global mindset.
